They didn't name the pubs because they fear of over crowding and they estimated that between 450 and 700 viewer will have the chance to watch the game in 3D. However, they will broadcast the normal version to the public.
3D TVs will soon be available in the market and TV channels will start to broadcast 3D content to the public. Imagine watching movies, TV shows, cartoons and sports all in 3D.
Via Sky Sports